Role Overview
The Marketing Executive will play a key role in supporting brand plans, coordinating marketing campaigns, managing product activities, and ensuring seamless execution across digital, trade, and consumer touchpoints. This role is ideal for someone who is creative, analytical, and eager to grow within a fast-paced FMCG environment.
Key Responsibilities
Assist in developing and executing annual brand and marketing plans.
Coordinate 360° marketing campaigns across digital, social media, in-store activation, and traditional channels.
Support product launches, packaging updates, and promotional activities.
Conduct market research, competitor analysis, and consumer insight gathering.
Work closely with Sales and Trade Marketing to ensure brand consistency in the market.
Manage agency relationships (creative, digital, media, activation).
Track campaign performance, prepare reports, and recommend improvements.