Manage, update, and optimize company website (content, SEO, UX, performance)

Ensure accuracy and consistency of product information, visuals, and branding across all digital platforms

Monitor website analytics and recommend improvements for traffic and conversion

Plan, create, and publish content across platforms (e.g. LinkedIn, Facebook, Instagram, TikTok)

Develop content calendars aligned with marketing campaigns and business goals

Plan and execute digital marketing campaigns (paid ads, email marketing, social campaigns)

Generate and qualify leads for the sales team

Track campaign performance (CPL, conversion rates, ROI) and optimize accordingly

Work closely with sales team to align messaging and support customer acquisition

Assist in proposal/tender presentations when required

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