Brand Management and Development

• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
• Build and maintain strong brand positioning for condiments (e.g., soy sauce, vinegar, fish sauce)
• Ensure consistent brand messaging across all marketing platforms

Market Research and Consumer Insights

• Gather data on consumer behavior, product feedback, and competitive products.
• Analyzes food trends, market situation, changes and factors contributing to situation which may affect company objectives, especially in the local and regional markets
• Use market intelligence and customer insight and analysis to increase understanding of our audiences, effectiveness of our campaigns, increase customer conversions and generate more qualified leads

Sales and Market Share Growth Support

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