Key Responsibilities

1. Marketing Strategy & Planning

• Develop the annual marketing strategy aligned with company objectives.
• Conduct market research competitor benchmarking and consumer insights.
• Set clear KPIs for all campaigns and initiatives.

2. Brand Management

• Ensure brand consistency across all platforms and materials.
• Oversee creative content designs videos brochures and corporate materials.
• Maintain and enforce brand guidelines.

3. Digital Marketing & Performance Management

• Manage paid campaigns on Google Ads Meta TikTok and Snapchat.
• Improve SEO/SEM to increase website visibility.
• Manage CRM GTM Pixels and conversion tracking systems.
• Generate monthly performance reports and ROI analysis.

4. Social Media & Content Management

• Develop monthly content calendars for all platforms.
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