You will partner the principal(s) to develop the business strategies, objectives and targets for your respective brands in the region. You will drive the brand awareness, expansion and penetration strategies to strengthen the position of the business in the market.

Responsibilities

• Manage departmental A&P budgets and costs according to annual allocation to ensure efficient usage of resources
• Oversee development and execution of marketing plans and critically evaluate implementation effectiveness to achieve business objectives and marketing strategies.
• Work closely with brand team and brand principals to develop marketing ideas & activations as according to brands’ direction and growth.
• Lead development of marketing budgets and ensure alignment to principals' / brand needs and marketing plans. Evaluate marketing expenditures, ROI, budget-to-actual variances as according to net adjusted based performance
• Manage evaluat...