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🥝 Marketing Manager
Continental | Santiago de Querétaro, Mexico | Posted June 21, 2026
Job Description
Job Description
Key Responsibilities:
Develop and execute comprehensive marketing strategies that drive brand awareness and directly support organizational business objectivesLead the marketing department with accountability for team performance, strategic direction, and resource optimizationConduct rigorous market analysis, including demand assessment and competitive intelligence, to inform strategic decision-makingEstablish and manage marketing budgets with full accountability for expenditures, ROI analysis, and profit-loss projectionsCollaborate with the sales department to develop evidence-based pricing strategies that maximize profitability and market share while maintaining customer satisfactionDirect the development and execution of integrated advertising campaigns and promotional initiativesEstablish and maintain brand positioning and awareness across all marketing channelsOverse...