1. Strategy & Market Analysis

• Market Research: Conduct market research, profile customer segments, and build buyer personas to understand target audience pain points.
• Brand Positioning: Develop Go-To-Market (GTM) strategies and marketing mixes (Product, Price, Promotion, Place).
• Lead Generation: Identify new business opportunities and devise strategies to increase market share. (1, 2, 3, 4)

2. Campaign Execution & Content Management

• Campaign Management: Oversee the development and logistics of advertising, email, social media, and paid media campaigns.
• Content Oversight: Ensure all brand collaterals align with the company voice and effectively engage the target market.
• Events & Promotions: Manage the execution of trade shows, conferences, and promotional events. (1, 2, 3, 4, 5)

3. Data Analytics & Performance Measurement