POSITION SUMMARY

• The Marketing Officer is responsible for planning, executing, and monitoring marketing initiatives that enhance brand visibility, support sales objectives, and drive customer engagement. This role contributes to both digital and trade marketing activities, ensuring effective campaign implementation and consistent brand messaging across platforms.

SPECIFIC DUTIES AND RESPONSIBILITIES

• Assist in the development and execution of digital and trade marketing campaigns aligned with company objectives.
• Manage and optimize social media platforms, including Facebook and TikTok, to increase brand awareness and audience engagement.
• Create marketing materials such as social media content, promotional graphics, and in-store collaterals using tools such as Canva or other design software.
• Coordinate with sales teams and external partners to implement trade marketing activities, promotions, and merchand...