Responsibilities:
Lead Marketing Strategy: Develop and execute comprehensive marketing plans that amplify the Gingersnaps brand,
drive sales, and increase customer engagement.
Market Research & Trend Analysis: Stay ahead of the curve by conducting market research to identify consumer
trends, demographics, and competitors, and use this insight to shape effective campaigns.
Creative Campaign Development: Collaborate with our creative team to develop visually stunning and child-friendly
campaigns across digital, social, and traditional media, while ensuring our brand voice is consistent and impactful.
Digital Marketing Excellence: Manage and optimize digital marketing initiatives, including social media, email
campaigns, influencer partnerships, and online advertising to increase brand exposure and drive traffic.
Data-Driven Decisions: Use analytics tools to track campaign performance, assess ROI, and provide actionable