Marketing Operations Specialist – Rockwell AutomationResponsibilitiesSupport the commercial organization in the execution of go‐to‐market digital processes and campaigns.Build daily tasks, support campaigns, and operational programs.Ensure data integrity of source systems to support GTM activity by focusing on data completeness, enrichment and hygiene.Work with the operations team to support incoming cases, ongoing process changes, and system builds.Benchmark and monitor campaign tracking and performance across prospect and customer lifecycles, including MQLs, SQOs and velocity.Collaborate with marketing operations, data and architecture teams on data hygiene, system stability, enrichment and enhancements.Follow through with the marketing team, ensuring delivery of projects on time and meeting deadlines using project management solutions (ClickUp, Salesforce Work Manager).
Stay current with marketing automation best practices, industry standards and compliance.Champion marketing...