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🥝 Marketing Planning Manager- General Medicine

Abbott | Mumbai, India | Posted June 06, 2026

Job Description

**Main Purpose of the Role**

+ Summarize the main purpose of the roleImplement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

**Main Responsibilities**

+ List the main responsibilities this role regularly performs.
+ Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
+ Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
+ Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
+ Identify product/service changes to meet customer needs.
+ Liaise with other areas of the o...

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