Overview

The Marketing Senior Associate is responsible for implementing digital marketing campaigns that drive brand awareness, lead generation, and customer engagement. They are responsible for managing ALP's website, social media accounts, SEO/SEM, and other digital platforms to maintain ALP's strong presence and positioning across all digital channels and platforms.

Responsibilities

• Strategic management and direction, including executing, analyzing, and communicating digital marketing strategies, reviewing and analyzing digital budgets, conducting market research, and applying essential functions such as creative content/copywriting, internet search engine optimization (SEO), social media marketing management, website management, digital content, graphic design and multimedia management, marketing events management, vendor management, and vendor relations.
• Creative content/copywriting: developing promotional materials, announcements, and ...