Position Responsibilities

• Maintain and continuously update targeted media lists aligned to priority audiences and coverage opportunities.
• Support the development of media strategies and proactive ideas that enhance visibility and promote Manulife’s priorities.
• Draft and tailor timely media pitches by researching journalists’ beats, recent coverage, and audience interests to increase relevance and effectiveness of outreach.
• Develop high‑quality briefing notes and background materials to support executive media prep and engagements.
• Assist in reputation tracking and issues management, supporting monitoring, escalation, and coordinated response efforts.
• Monitor media coverage and produce reports with clear insights and analysis to share across teams.
• Manage the distribution and publication of press releases across appropriate channels and platforms.
• Serve as a one of the firm’s media contacts, coor...