Media planning and buying across display, video, mobile and social channels. Utilize media planning tools such as Nielsen, Comscore, eMarketer, DoubleClick, and Forrester for analysis and insights. Monitor trends, tools, opportunities and applications in paid media environments. Develop and present media specific documents such as RFPs, media plans, objectives, strategy decks and pre-sales decks. Propose audience targeting, media channels, creative direction, budgets, KPIs and reporting framework. Direct media buyers and specialists to deliver on campaign objectives.
Job Requirements