OverviewLeverage the TCP (media & digital) strateges for the market/brands/category - and develop activation plans to deliver along brand objectives. To make that happen, he/she will need to define, influence, align and coordinate plans together with his/her TCP/Media Manager, whilst driving synergy and efficiency against the overall TCP/Media capability agenda.
ResponsibilitiesContribute to develop multi-year TCP marketing strategy, considering must win territories and key initiatives for long term success, working closely with broader marketing teamsIdentify competitive environment, partners, opportunity areas, etc… and together with TCP managers, propose the activation plans and KPIsTeach and support mkt teams to have a one vision approach (TCP) and create one common language to develop successful plans (focus in business objective when talk with business teams)Brief and plan (With Media Partners) TCP campa...