Job Summary: As part of the Vital Marketing Team, the Manager, CRM & Marketing Automation (MA) is responsible for the development and implementation of a digital-first customer relationship marketing strategy across multiple platforms including email and marketing automation systems, SMS/notifications, CDP, and CRM. Works with the Marketing Technology team on analytics, testing and predictive modeling functions ensuring the CRM tool and digital programs are operating effectively and efficiently to generate the desired marketing ROI. Experience with CRM and MA tools essential (Microsoft D365 is required and Marketo experience is preferred). Effectively manages vendors and other partner agencies to scope, develop and implement CRM & digital marketing programs and tools. Analyzes campaign outcomes, draws insights, and presents results clearly to facilitate sound decision making on next steps. The Manager, CRM & Marketing Automation (MA) will lead and manag...