The Offer Marketing Manager MEA is responsible for developing, adapting, and activating a compelling offer portfolio for the Middle East & Africa region for LK Brand.
The role bridges global offer strategy and local market needs, ensuring offers are customer-centric, competitive, value-based, and effectively commercialized to drive revenue growth, cross-selling, and market share.
Key Responsibilities
Offer Strategy & Portfolio Management:
* Own the MEA offer portfolio for LK, ensuring alignment with global strategy and regional growth priorities.
* Define offer positioning, as Medium Offer pricing logic, bundling, and opportunities for cross selling.
* Identify white spaces and gaps in the offer portfolio based on market, customer, and competitor insights.
Market & Customer Insights:
* Conduct continuous market intelligence on customer needs, industry trends, competitor offers, and regulator...