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🥝 On-Trade Sales Executive - Premium Spirits

O'Brien Recruitment | Johannesburg, South Africa | Posted June 28, 2026

Job Description

An exciting opportunity exists for an experienced On-Trade Sales Executive to join a premium spirits portfolio operating within Johannesburg’s leading bars, hotels, restaurants, and nightlife venues. This role is suited to a commercially driven sales professional who understands the premium on-trade environment and thrives on building influential trade relationships.

The Role


You will be responsible for driving commercial performance across the on-trade channel by executing sales strategies, increasing brand visibility, and delivering high-quality in-trade execution. The role requires a hands-on, customer-focused approach with a strong understanding of premium brand standards.


Key Responsibilities


  • Identify and develop new on-trade business opportunities within premium venues




  • Build and maintain strong relationships with key customers and industry influencers




  • Develop and...

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