At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
Key Responsibilities
+ Act as the primary outbound execution liaison between TPG BU stakeholders and Cadence Corporate Marketing/Marcom to drive alignment on deliverables, timelines, approvals, and launch readiness
+ Design, execute, and optimize outbound marketing campaigns to drive awareness, leads, and revenue
+ Partner closely with Corporate marketing, Sales and Product teams to align messaging, targeting, and timing
+ Build and manage outbound programs including email campaigns, webinars, events, and paid outbound channels
+ Develop compelling outreach messaging tailored by persona, industry, and use case
+ Manage campaign calendars, launches, and performance tracking
+ Own lead qualification criteria and handoff processes to Sales
+ Analyze campaign metrics and continuously optimize performance