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🥝 Paid Ads Specialist

Pavago | Kenya, Kenya | Posted June 06, 2026

Job Description

Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours)

About the Role

We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.

This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth.

If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.

Responsibilities

Strategy & Planning

  • Develop and execute paid advertising strategies aligned with business goals
  • Manage and scale campaigns acros...

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