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The Paid Media Manager will manage the internal paid media program. This role sits on the Customer Acquisition team and will responsible for development, implementation and management of display and paid social media programs. In this role, the manager will be responsible for the paid media program performance by identifying new opportunities and optimizing existing campaigns on Meta and Google ad platforms directly; additionally they will:
1. Define the paid media strategy; Lead strategic planning, including budget, media mix, conversion strategy and sales funnel optimizations.
2. Deliver campaign efficiency; delivering on ad dollars spent
3. Collaborate with digital marketing team members, field marketing representatives and IT. Gather, synthesize and distribute campaign results and insights to stakeholders
4. Ensure billing, record keeping and account payments as needed

**JOB RESPONSIBILITIES*...