Responsibilities:

● Participate in forming effective paid search strategies

● Launch and optimize various PPC campaigns

● Oversee accounts on search platforms (e.g. Google AdWords, Bing)

● Beinvolved in keyword selection and audience targeting

● Monitor budget and adjust bids to gain better ROI

● Track KPIs to assess performance and pinpoint issues

● Produce reports for management (e.g. dashboards)

● Write attractive and concise copy for adverts

● Suggest and develop new campaigns across multiple channels

● Maintain partnerships with PPC ad platforms and vendors

● Find ways to reduce risk of click fraud

● Keep abreast of PPC and SEM trends