The Paid Media Strategy Lead is responsible for defining and leading Dermorepubliq’s overall paid media strategy across all digital channels and platforms. This role owns the performance marketing agenda — building and optimizing full-funnel paid campaigns on TikTok Ads, Shopee Ads, Lazada Sponsored Solutions, Google and YouTube Ads, and Meta — to drive brand visibility, customer acquisition, and GMV growth.
As the head of the Performance Marketing team, the Paid Media Strategy Lead sets the strategic direction for paid media investment, leads rigorous A/B testing programs, and bridges data, content, and affiliate teams to ensure ads are fully optimized and commercially effective. This role demands a data-driven leader with platform depth, strong cross-functional influence, and the ability to translate insights into scalable paid media systems.