- Key KPIs for this role include: * CPA / CPL performance * ROAS and cost-efficiency metrics * First-time depositor and registration volume * Engagement and retention metrics * Campaign scalability and budget pacing accuracy* Clear, confident communication (written and verbal), and the ability to breakdown complex ideas* A collaborative mindset, working smoothly with cross-functional teams to hit shared goals* Strong organisational skills and the ability to manage multiple projects without dropping the ball* Exceptional attention to detail and a commitment to high-quality work* Adaptability – you stay sharp, productive and positive in fast-moving environments* Bachelor’s degree in marketing, digital marketing qualification, or a related field.* Proven experience (3+ years) in managing paid social media campaigns, preferably in the gambling or entertainment industry.* Strong understanding of social media platforms and their advertising capabilities.* Proficiency in analytics tools (e.g....