The Digital Marketing Specialist is responsible for planning, implementing, and monitoring the company’s digital marketing campaigns across various online platforms. The role focuses on increasing brand awareness, driving website traffic, generating leads, and supporting overall business growth through digital channels.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with company goals
• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
• Create, schedule, and publish engaging content (posts, blogs, email campaigns, ads)
• Plan and run paid advertising campaigns (Google Ads, Meta Ads, etc.)
• Perform keyword research and implement SEO strategies to improve website ranking
• Monitor website performance using analytics tools (Google Analytics, Search Console)
• Analyze campaign performance and prepare monthly performance reports
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