The role is responsible for the end-to-end execution of

Scratch Cards

and

Digital Coupons in

shopify

—from negotiating placement on their 'Reward Stores' to ensuring seamless technical APIs.
Industry/tags could include: PhonePe, Cred, GPay, bank partnerships, gift cards, Paytm. Under partnerships and alliances may work
Platform Alliance & Negotiation
Planning & inventory:

Secure prime visibility for our brand within the 'Scratch Card' post-transaction flow on PhonePe/Paytm and the 'CRED Store' Manage the coupon inventory to ensure we don't overspend the budget while maintaining a constant presence on partner apps
Commercial Understanding:

Negotiate performance-based deals (CPC/CTR) vs. fixed-fee placements to ensure a positive Return on Ad Spend (ROAS).
Campaign Design
Mechanic Optimization:

Define the campaign for every channel within the discounting guardrails and target achievement monthly.
...