Role Overview:

The Senior - Digital Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy to drive brand awareness, lead generation, and customer engagement. This role requires expertise in performance marketing, SEO, Ecommerce, CRM, social media, and Analytics to maximize online visibility and business growth.

Key Responsibilities:

1. Digital Strategy & Execution

• Develop and implement a holistic digital marketing strategy across multiple channels, including Google Ads, Meta Ads, SEO, Website, Email, and Social Marketing
• Oversee and optimize paid digital campaigns (Google, Meta, LinkedIn, YouTube, Programmatic Ads, etc.) to ensure high ROI.
• Work closely with internal teams, tech and external agencies to align revenue across all digital touchpoints.

2. Performance Marketing & Lead Generation