Overview

• Achieve MQL (Marketing Qualified Lead) targets for Australia, New Zealand, U.S. and Canada – Drive qualified lead volume through paid performance campaigns across Google Ads, Meta and LinkedIn, increasing TOA Global’s visibility and conversion in all four markets.
• Maximize ROI for all paid campaigns – Deliver improved ROI across Google Ads, Meta and LinkedIn through continuous optimization, including full‑funnel LinkedIn campaign strategy across all ad formats, lead magnet development and creative testing in partnership with the design team.
• Enhance visibility of paid campaign performance – Provide detailed, insight‑led reporting to internal stakeholders across all paid channels, ensuring data is actioned to improve results.
• Communicate insights to guide marketing strategy – Use performance data, SEO and AEO (Answer Engine Optimization) signals to advise internal teams on content themes, lead magnet topics and campaign messag...