Overview
The core purpose of this role to oversee customer acquisition and retention activity for the Mexico Fox One service, working in partnership with the US marketing team and their agencies.
Responsibilities
- Manage, own, and optimize the overall SVOD marketing, constantly pacing and adjusting media spend to maximize ROI and drive improving efficiencies in Customer Acquisition Cost (CAC) relative to Lifetime Subscriber Value (LTV).
- Execute paid media strategies to acquire new subscribers for the DTC platform, overseeing and implementing targeted digital campaigns across key platforms such as Meta, Google, YouTube, and programmatic/CTV.
- Drive continuous acquisition performance and efficiency through multivariant testing that spans targeted customer cohorts, marketing creative, calls to action, and online/mobile channel strategies.
- Collaborate cross-functionally with internal stakeholders to: