Lead Generation & Acquisition Drive high-quality leads through digital performance channels (SMS, paid media, search, social, affiliates, programmatic, etc.). Ensure consistent growth in qualified leads and customer acquisition at optimized costs. Cost & ROI Optimization Achieve target Cost Per Lead (CPL) and Cost Per Acquisition (CPA) benchmarks. Continuously optimize campaigns to improve ROI, conversion rates, and funnel efficiency . Campaign Planning & Execution Plan, execute, and scale performance campaigns aligned with business objectives. Design and test multiple creatives, CTAs, targeting strategies, and landing journeys. Audience Targeting & Data Utilization Leverage customer data, telecom insights, and competitor intelligence to create highly targeted campaigns. Improve relevance and engagement through segmentation and personalization. Conversion & Funnel Management Own the end‑to‑end digital funnel—from impression to lead to conversion. Collaborate with CRC/Sales teams to imp...