Manager – Performance Marketing, Digital Business (SonyLIV)
Location: Mumbai| Function: Digtial | Reports to: Lead - Performance Marketing, Digital Business
Job Purpose:
We are seeking a dynamic and results-driven Performance Marketing Manager to take full ownership of developing and executing high-impact, data-driven marketing strategies. The ideal candidate is proactive, agile, and thrives in a fast-paced digital environment. The candidate will be responsible for driving subscriptions and viewership growth by leveraging consumer insights, market analytics, and continuous optimization.
Key Responsibilities:
Marketing Strategy, Campaign Planning & Execution: