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🥝 Performance Marketing Specialist

CAnnection | pretoria, South-Africa | Posted May 31, 2026

Job Description

We are looking for a commercially driven Senior Performance Marketing Specialist to lead and scale high-performing digital campaigns across Meta, Google, YouTube, and Display channels within a fast-paced retail/eCommerce environment.

The ideal candidate will have strong hands-on paid media experience, a highly analytical mindset, and a proven ability to drive ROAS, optimise conversion performance, and scale campaigns effectively while managing substantial budgets.

Key Responsibilities

  • Own and execute full-funnel paid media campaigns across Meta, Google, YouTube, and Display
  • Scale and optimise high-performing campaigns while maintaining strong ROI and efficiency targets
  • Manage and optimise large advertising budgets across multiple digital channels
  • Analyse and improve key performance metrics including ROAS, CPA, CAC, and conversion rates
  • Lead A/B testing across creatives, audiences, landing pages, and offers

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