Reports to Manager: Capital Equipment Sales

Key Responsibilities

• a) Revenue Generation and Sales Delivery:
  • Achieve annual sales target - Order intake value vs. budget (ZAR)
  • Maintain profitability - Gross margin % on sales
  • Grow revenue year on year - YoY revenue growth %
  • Full‑cycle sales execution - Deals progressed from qualified to closed.
  • Key projects - Key projects with needs analysis & benefit summary based on DAPA.
• b) Pipeline Development and Forecasting:
  • Forecast accuracy - Forecast vs. actual order intake variance
  • CRM accuracy - CRM updated with go/get, product / service values, due dates & value pitch.
  • New opportunity creation - No. of new qualified leads added per month
• c) Market Development & Business Growth:
  • Grow customer base - No. of new customer events
  • New market segments...