Overview

The Prepaid CVM unit focuses on maximizing customer lifetime value within the Prepaid segment. This role is responsible for designing and executing campaigns that drive customer engagement, retention, and incremental revenue through targeted up-sell and cross-sell strategies. You will analyze customer behavior, identify opportunities, and collaborate with CVM Ops and other teams to ensure campaigns are effectively implemented and optimized for impact.

Responsibilities

• Contribute towards delivering the company’s Prepaid Revenue KPI by encouraging customers to increase spend
• Ideation of campaigns/solutions to meet market demands and customer expectations
• Drive execution of BTL campaigns in a timely and accurate manner and generate insights on how to continuously improve effectiveness
• Manage base management activities to increase total Prepaid ARPU and lifetime value
• Co-create and improvise the BTL campaign f...