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🥝 Principal Behavioural Economist

X, bigly labs | johannesburg, South-Africa | Posted June 30, 2026

Job Description

We are X, bigly labs, Dis-Chem’s high-performance innovation hub; a place where bold ideas meet data, design, and radical customer focus to reimagine what healthcare can be.

Our mission is to power the future of healthcare by lowering costs, unlocking new possibilities, and improving access to healthcare for all South Africans. We do this through cutting-edge digital solutions that deliver smarter, more human, and truly patient-focused experiences. Here, your work is not limited to a whiteboard; it becomes real. It drives decisions, shapes experiences, and moves healthcare forward.

There’s only one question left: are you ready to make healthcare smarter, and actually mean it?

Architect and establish the Behavioural Economics (BE) Practice at X, bigly labs. Operating as an advanced strategic catalyst, the role will embed behavioural science into the organisation’s product, design, research, data, operations, and commercial decision-making. The role will dra...

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