Key Responsibilities –
Media Commodity:
Media Strategy Development: Collaborate with internal stakeholders to develop comprehensive media strategies aligned with business objectives. Establish RFP and objective with marketing team members, strategize and execute media buying for advertising campaigns and media investments, including digital media, TVC, OOH, Prints, etc.
Vendor Management:
- Identify, evaluate, and onboard media vendors, negotiate contracts, and maintain strong relationships to ensure competitive pricing and quality service delivery.
- Devise fruitful sourcing strategies, discover best in class suppliers, initiate advantageous partnerships and terms according to budget and RFP, make sure the transparency of the process and the cost rationality.
- Analyze and evaluate the existing partnerships‘ performance and manage our resource pool