Who we are

In 2018, Cowboy introduced the most beautiful, simple, and connected electric bike for urban riders. With a vision to be the ideal mode of transport, Cowboy has transformed the electric bike to be a fully connected ecosystem that our riders experience every day. Over time, the cultural impact we imagine is one of creating the living city - urban environments that are more mindful of us and the way we want to move and more sustainable for all its inhabitants.

Like many companies in the mobility space, Cowboy has recently gone through a period of significant change. Today, we’re entering a new chapter of the company as we stabilise, rebuild, and refocus our organisation in close collaboration with our manufacturing partner and new majority shareholder, Rebirth.

This next phase is about strengthening our foundations -- our products, our processes, and our teams -- whilst continuing to design bikes that people genuinely love to ride. For engineers and...