We're building the trusted product data layer for the future of commerce, and we want you to help us do it!

Provenance powers the infrastructure that helps 300+ global brands and retailers including Holland & Barrett, Ocado, THG, and MECCA, become discoverable and credible to shoppers, LLMs, and AI agents that are rapidly reshaping how consumers buy. The shift to agentic commerce is happening now and we're right at the centre of it.

Our mission is as ambitious as it gets: to empower 1 billion citizens to choose products that match their values. That means cutting through greenwashing, making verified sustainability and ethics claims a genuine driver of purchase decisions by trust.

Now really is a pivotal moment to join us under the leadership of our new CEO Sarah Arana‑Morton, we're entering our next phase of growth: scaling our platform for agentic commerce, expanding our customer base, and laying the foundations for long‑term, systematic impact.

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