RESPONSIBILITIES To manage and grow suite of Cyber Security products, technical services and other related services. To drive service creation and service quality enhancement of its products and to increase market share and profitability by continuous product enhancements, operation improvements, and product marketing and pricing strategies. Analyse market conditions and provide critical inputs to management for medium-and long-term business planning Create and maintain the business cases for strategic pricing and non-standard terms and conditions Collaborate with service delivery and operation team to ensure effective product delivery mechanism is maintained. Support sales team to win/ retain customers by providing competitive pricing and customized solution/ SLA if required Analysing potential partner relationships for the product Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.