Role Description
The Product Growth Manager / Experimentation Lead / Conversion Optimization Director is responsible for driving product growth through data-driven experimentation, user behavior analysis, and conversion optimization strategies. The role focuses on improving acquisition, activation, retention, engagement, and monetization across digital products and customer journeys.
Key responsibilities include designing and managing experimentation frameworks such as A/B testing, multivariate testing, and feature validation programs. The role involves analyzing user behavior, identifying friction points in the product funnel, and implementing strategies to improve user conversion and engagement metrics. The growth leader works closely with product managers, UX/UI designers, data analysts, engineers, CRM teams, and marketing stakeholders to optimize digital experiences and accelerate scalable growth. They are responsible for tracking growth KPIs such as activation rates, retenti...