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🥝 Product Head(Digital/Ecommerce)

SM Retail | pasay, Philippines | Posted June 15, 2026

Job Description

The Gift Card Product Head is responsible for leading the planning, development, and execution of the Gift Card product strategy in alignment with company goals.

Key Responsibilities

  • Define and execute the product strategy, roadmap, and vision based on market research, customer insights, and data.
  • Lead the development of brand‑specific eGift Cards to provide value for business partners.
  • Use customer and market insights to recommend improvements and innovations.

Product Management

  • Manage all aspects of the SM Gift Card and Passes, including platform enhancements and product activations.
  • Oversee product feature rollouts, system upgrades, and platform integrations with merchant partners.

Functional Collaboration

  • Act as the primary liaison between Marketing, Sales, Finance, Legal, IT, Customer Service, and external partners.
  • Coordinate efforts across teams t...

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