Your Influential Mission: You Will…

• Own the full product lifecycle for engagement tools: from ideation and strategy to launch and continuous improvement, with a specific focus on gamification mechanics such as leaderboards, missions, achievements, prize drops, tournaments, challenges, and future engagement frameworks.
• Conduct market and behavioural research to understand how operators use promotional tools and how players respond to them — analysing CRM needs, engagement patterns, and competitor offerings in the gaming and gamification space.
• Define and communicate a compelling product vision and roadmap that elevates our engagement toolset, ensuring CRM, promotions, and marketing teams have powerful, intuitive mechanics to work with.
• Prioritize features and enhancements that drive measurable player engagement, including pa...