Overview
Position Summary:
Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.
Responsibilities
Key Accountabilities:
Key marketing interface with R&D, Operations and QA/RAPrepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials. Write technical bulletins and newsletters.Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plansProvides sales technical training for sales staff. Works with field sales staff to develop training requirements and sales ...