Responsibilities

• Develop, communicate, implement, and analyse winning Go-to-Market (GTM) plans for DIY PC component products, majoring in consumer segment (including gaming accessories)
• Work closely with marketing, sales and product teams for timely marketing execution.
• Key person to launch tactical marketing and demand generation campaigns to achieve greater exposure and sales target.
• Plan, design and execute various marketing events and campaigns, product launches, trade shows, dealer gatherings, conferences and seminars, aim at engaging channel partners and end customers.
• Steward the ASUS & ROG brand in different audiences to achieve wider public mindshare.
• Create compelling marketing collateral to support channel partners and ensure consistency with brand messaging. Material includes but are not limited to: point-of-sales materials, presentations and other promotional goods.
• Create different timely and releva...