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🥝 Product Marketing Manager

Talent Wave Associates, LLC | Appleton, Wisconsin, United States | Posted May 12, 2026

Job Description

Are you ready to lead market strategies and drive growth in innovative packaging solutions?

Our client is seeking a strategic and dynamic leader to develop and execute market segment strategies that elevate revenue and profitability. Collaborating closely with cross-functional teams, you will identify product portfolio gaps and create go-to-market strategies to achieve growth targets.




  • Market Segmentation & Strategy: Analyze competitive landscapes, drive product innovation pipelines, and execute market strategies.

  • Consumer Insight Programs: Lead initiatives to gain insights from B2B and B2C customers, conducting focus groups and demographic studies.

  • Product Launch & Market Entry: Collaborate with leadership on go-to-market strategies, build customer relationships, and support new product launches.



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