This is a remote position. Spektra Systems is looking for a dynamic product marketing professional with a passion for building online presence and GTM strategy for new products to drive growth. The person will be leading the product marketing efforts and build on from there.

Responsibilities: Create and Drive the Go To Market (GTM) strategy for one or more Spektra Products Conceptualize and support the development of product videos Lead social media marketing, paid ads, email campaigns and other digital presence efforts and track results Develop product messaging that differentiates Spektra products from others in the market. Drive revenue goals of the Product by customer segment, geographies/markets, and product modules and keep track of the progress. Rebuild the overall product content and external websites Develop an approach and guidelines/templates for key marketing tools such as product brochures, product microsites, proposal pitches, and virtual trainings including webin...