Responsibilities
Market Strategy & Positioning
Develop and execute integrated product marketing strategies that drive growth across B2B customer segments.
Define differentiated value propositions that articulate CoStar’s industry-leadership in data, analytics, and technology.
Go-to-Market Execution
Lead launch planning for new features, enhancements, and market initiatives.
Design multi-channel campaigns (digital, events, partnerships, content marketing) to generate awareness and demand.
Content & Messaging Development
Create engaging, customer-focused content including web copy, case studies, testimonials, videos, presentations, and email campaigns.
Build narratives that simplify complex concepts and resonate with decision-makers.
Data & Insights
Leverage customer insights, competitive analysis, and marketing analytics to inf...