Overview

Back Market seeks a Product Marketing Manager to lead the positioning and go‑to‑market strategy for our Extended Services Programs. The role focuses on creating differentiated messaging, driving product adoption, and ensuring all customer touchpoints support the program’s value proposition.

Responsibilities

• Build differentiated positioning and messaging grounded in customer insights, competitive intelligence, and market trends.
• Design and orchestrate go‑to‑market strategies in collaboration with Product and Marketing Ops to maximize launch impact and sustain adoption.
• Craft product narratives with Brand and PR, translating customer pain points into clear, compelling stories across the year.
• Partner with Product Managers to influence roadmaps, close product gaps, and spot innovation opportunities before competitors.
• Ensure every customer touchpoint—from pre‑ to post‑purchase—aligns with our positioning, mes...