Overview

London (Hybrid) – Product Marketing Manager, Inbound & Customer Research role at CFA Institute.

What You’ll Do

• Build a deep understanding of customer needs, behaviours, and market dynamics through research and analysis.
• Turn insight into clear, practical recommendations that influence product direction and go‑to‑market approach.
• Support the coordination and readiness of global product launches, ensuring alignment across teams.
• Partner closely with product, marketing, and commercial teams to align on positioning, messaging, and priorities.
• Conduct competitive and market analysis to identify opportunities for differentiation and growth.
• Contribute to product positioning and customer‑facing messaging grounded in real customer understanding.
• Bring clarity to complex or ambiguous challenges, helping stakeholders make informed decisions.
• Act as a trusted partner across teams, influenci...