Role: Marketing - Product Communication
Location: Goregaon, Mumbai
Role Purpose
This role is the brand custodian and growth architect for Kotak Business Banking. The incumbent will own end-to-end brand and product storytelling, translating deep customer insight into clear positioning, differentiated narratives, and high-impact go-to-market strategies across SME and MSME segments.
The role functions like a Brand Manager — balancing brand equity with business outcomes — ensuring every communication, launch, and campaign strengthens relevance, preference, and long-term brand power, while delivering measurable growth across acquisition, penetration, and engagement.
You will be the voice of the customer, the guardian of brand consistency, and the strategic bridge between Product, Business, Analytics, Channels, and Creative partners.
Key Responsibilities of our Marketing Maverick